Some of you have asked why our Enhanced Links do not bring more inquiries about your products or services.
An Enhanced Link will not bring inquiries about your product. No 21/2 in ad can be expected to do that. Its purpose is simply to bring people to your website. Your website should sell what you offer
Think of it as a car ad. The ad brings people to the dealer. The dealer sells the car. No ad can sell or produce inquiries about a car.
Our Enhanced Link brought XXX people to your site last week
If you are not getting inquiries after we bring all these hundreds of people to your site, it is not our fault. You should sit on your web designer to see how your site can be improved.
In the real world, I spent 30 years in Advertising and Mktg on Madison Avenue working for the big NYC Agencies. My campaign you probable know best is "The Marines are Looking for a Few Good Men". It didn't produce inquiries about the Marines. It brought them to the Recruiting office. That is what an ad is supposed to do.
So, it you are not happy about your inquiries, sit down and talk with your
site designer
|